Privacy Policy
At RadioTrader, we are committed to respecting and protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, how we keep it secure and what rights you have in relation to your personal data.
This policy applies when you visit our website, contact us, make an enquiry, place an order, request a quotation, subscribe to our communications, use our services or otherwise provide personal information to RadioTrader.
We may update this Privacy Policy from time to time. Any updates will be published on this page, so please review it periodically.
Who We Are
RadioTrader is a supplier of professional two-way radio communications equipment, accessories, systems, hire, repair, programming and support services.
For privacy-related enquiries, please contact us using the details below:
Email: [email protected]
Telephone: 0151 676 2888
What Personal Information We Collect
We may collect and process personal information when you interact with our website, place an order, contact us, request a quotation, use our services or communicate with our team.
This may include:
- Your name
- Business name
- Job title
- Billing and delivery address
- Email address
- Telephone number
- Mobile number
- Order details
- Product and service requirements
- Payment and transaction information
- Radio licence information, where relevant
- Equipment serial numbers
- Warranty and repair information
- Correspondence with our team
- Website usage information, such as pages visited, browser type and general location data
Where we provide business radio services, we may also hold information relating to your organisation, equipment, radio systems, programming requirements, Ofcom licence details and support history.
How We Collect Information
We may collect personal information when you:
- Visit our website
- Create an account
- Place an order
- Request a quotation
- Contact us by phone, email, live chat or website form
- Subscribe to email updates or marketing communications
- Request radio programming, support, hire, repair or warranty assistance
- Provide information for licensing or radio system setup
- Interact with us through third-party platforms or services
We may also collect limited technical information automatically when you use our website, including through cookies and similar technologies.
How We Use Your Information
We use your personal information to provide our products, services and support to you. This may include:
- Processing and fulfilling orders
- Providing quotations
- Responding to enquiries
- Arranging delivery or collection
- Managing customer accounts
- Providing technical support
- Carrying out radio programming
- Handling repairs and warranty claims
- Supporting radio licence applications where requested
- Processing payments
- Sending order updates and service communications
- Providing aftersales support
- Improving our website, services and customer experience
- Sending marketing communications where permitted
- Complying with legal, tax, accounting and regulatory obligations
- Protecting our business, website, customers and systems
We will only use your personal information where we have a lawful basis to do so.
Our Lawful Bases for Processing
Depending on the circumstances, we may rely on one or more of the following lawful bases:
Contract
We may process your information where it is necessary to fulfil an order, provide a quotation, deliver goods, supply services, handle repairs, manage hire agreements or provide support.
Legal Obligation
We may process your information where we need to comply with legal, tax, accounting, regulatory or compliance obligations.
Legitimate Interests
We may process your information where it is necessary for the legitimate interests of our business, provided those interests do not override your rights. This may include responding to business enquiries, maintaining customer records, improving our services, preventing fraud, managing supplier relationships and supporting customers with radio communication requirements.
Consent
Where required, we will ask for your consent before sending certain marketing communications or using certain cookies and tracking technologies. You can withdraw your consent at any time.
Marketing Communications
From time to time, we may contact you with information about products, services, offers, updates or advice that may be relevant to your business or previous purchases.
You can opt out of marketing communications at any time by contacting us at:
We do not sell your personal information to marketing companies.
Sharing Your Information
We may share your information with trusted third parties where necessary to provide our products and services, operate our business or meet legal requirements.
This may include:
- Courier and delivery companies
- Payment processors
- IT and website service providers
- Email and cloud service providers
- Manufacturers and suppliers
- Repair and warranty providers
- Technical support partners
- Professional advisers, such as accountants or legal advisers
- Regulatory bodies, where required
- Law enforcement or government authorities, where legally required
Where third parties process personal information on our behalf, we expect them to handle it securely and only for the purposes agreed with us.
We do not sell your personal information to third parties.
International Orders and Export Customers
Where you place an international order or request export services, we may need to use your information to prepare shipping documents, commercial invoices, customs declarations and courier documentation.
This may include sharing relevant order, delivery and contact information with couriers, freight providers, customs agents or other parties involved in the export process.
Payment Information
Payment information is processed securely through our payment providers. We do not need to store full payment card details on our own systems.
We may retain transaction records where required for order management, accounting, tax and legal purposes.
Cookies and Website Tracking
Our website may use cookies and similar technologies to improve your browsing experience, support website functionality, understand how visitors use the site and provide relevant content.
Cookies are small files placed on your device when you visit a website. Some cookies are essential for the website to work correctly, while others may be used for analytics, performance, preferences or marketing.
You can control or disable cookies through your browser settings. Please note that disabling certain cookies may affect how parts of the website function.
Where required, we will ask for your consent before using non-essential cookies.
Website Analytics
We may collect anonymous or aggregated information about website usage, such as pages viewed, date and time of visits, browser type, device type and general location information.
This helps us understand how visitors use our website and improve the overall customer experience.
We do not use this information to identify individual visitors unless required for security, fraud prevention or legal reasons.
Email Links and Website Forms
Our website may include email links and contact forms that allow you to contact us directly.
When you send us an enquiry, we will use the information provided to respond to your request. We may retain the enquiry and our response for future reference, customer service, training, business records or legal purposes.
Radio Licensing and Programming Information
Where you request assistance with radio licensing, radio programming or system setup, we may collect and store information relevant to your radio equipment and business communication requirements.
This may include:
- Business contact details
- Radio licence information
- Ofcom licence details
- Equipment type and manufacturer
- Serial numbers
- Programming requirements
- Frequencies, channels and tones
- Support history
- System configuration details
This information is used to provide radio programming, support, licensing assistance and aftersales service.
Repairs, Warranty and Technical Support
Where you request a repair, warranty claim or technical support, we may collect information relating to the equipment, fault, purchase history and support request.
This may include:
Contact details
Order number
Product details
Serial number
Fault description
Repair notes
Manufacturer assessment
Warranty status
Technical correspondence
This information is used to assess, process and manage your repair or warranty request.
How We Store and Protect Your Information
We take appropriate steps to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
This may include secure systems, access controls, password protection, staff awareness, data backup procedures, encryption where appropriate and restrictions on who can access personal data within the business.
Personal information is only accessed by members of staff or trusted service providers who need it for legitimate business purposes.
Although we take reasonable steps to protect your information, no method of electronic storage or transmission over the internet can be guaranteed to be completely secure.
How Long We Keep Your Information
We will only keep personal information for as long as necessary for the purposes for which it was collected.
Retention periods may vary depending on the type of information and the reason it is held. For example, we may retain order, invoice and payment records for accounting, tax and legal purposes. We may also retain service, repair, warranty, licensing and programming records where needed to provide ongoing support.
When information is no longer required, we will delete it securely or anonymise it where appropriate.
Your Data Protection Rights
Under UK data protection law, you have rights in relation to your personal information.
These may include the right to:
- Request access to the personal information we hold about you
- Request correction of inaccurate or incomplete information
- Request deletion of your personal information in certain circumstances
- Request restriction of processing in certain circumstances
- Object to processing in certain circumstances
- Request data portability in certain circumstances
- Withdraw consent where processing is based on consent
- Object to direct marketing at any time
To exercise any of these rights, please contact us at:
We may need to verify your identity before responding to certain requests.
Third-Party Websites
Our website may contain links to third-party websites. We are not responsible for the content, security or privacy practices of those websites.
When you leave our website, we encourage you to read the privacy policy of any third-party website you visit.
Legal Disclosure
We may disclose personal information where required to do so by law, court order, regulatory requirement or legal process.
We may also disclose information where necessary to protect our rights, property, customers, staff, website, systems or business operations.
Data Security and Business Systems
We use business systems, databases, email platforms and service providers to store and manage information required for our business operations.
This may include customer records, order information, support history, technical information, supplier records and business communications.
We take reasonable steps to ensure that the systems and providers we use are suitable for the type of information being processed.
Data Destruction
Where equipment, storage devices or digital media containing data are decommissioned or disposed of, we aim to ensure that data is securely removed, destroyed or handled in a controlled manner.
Concerns or Complaints
If you have any concerns about how we collect, use or store your personal information, please contact us in the first instance so we can try to resolve the matter.
You also have the right to raise a concern with the Information Commissioner’s Office, the UK supervisory authority for data protection matters.
Contact Us
For any questions, comments or requests relating to this Privacy Policy or how we handle personal information, please contact:
RadioTrader
Email: [email protected]
Telephone: 0151 676 2888